Eight Steps To a User-Friendly Website

A business website is much more than just a place to go and collect information or buy stuff. It is where a customer can check out the brand and the soul of a business.

“Your website is a window into your business. It’s more than a place to shop or get information. Your website is a reflection of your brand. It’s an opportunity to tell the people why your business exists and how doing business with you can make their lives better,” said Andrea Leal, Co-Founder of the San Antonio-based custom web design and digital marketing firm Herospace.

It begins with the website. Here are 8 key things to ensure your prospects, friends, and customers have a great experience when they visit your website.

Ask the Users

Where can you get some of the best feedback about your website? Talk to the users of your website. Invest time asking your loyal customers what they like and don’t like about your website. Not sure how to please your customers? If you take the time to ask them, they’ll likely be more than happy to tell you exactly what needs to be fixed and what to leave alone! Everyone loves to give an opinion. Your customers may even want to do even more business with you.

Speed it up

You want to make sure that your business website loads quickly. There are tools available to help you make sure your website is running at optimal speed. Often, if a website is slow or delayed in loading. the user is likely to abandon things and move on. You can check on your site’s efficiency at Pingdom.com or Google’s Page Speed insights and even get information about keeping your website running smoothly.

In-depth information

We think it is a good idea to make sure your website has all the information about your products or services easily available and easy to find. You might consider setting up a calendar for yourself to set aside time to check your website weekly or monthly. You want to make sure the information for your customers is current and complete. It is certainly annoying and frustrating to go to a website and viewing out-of-date pricing or products that are not available. By investing a little time to make sure you have complete and current information posted about your business should make a huge difference for your customers. This includes keeping staff profiles current if you have a “meet the team” page.

Intuitive navigation

When you’re a first-time user of a website, ever notice you’ll scan the navigation bar to orient yourself to the site? There you can see what pages you might want to check out. Make sure your navigation bar is clear about what is available on your website. Also, check to see that when you click to go to an interior page of your website, that’s exactly what appears. No one wants to click from one page to another and not be able find what they are looking for. You might consider limiting the number of menu items on the navigation bar, so titles are easy to spot and easy to click on.

Colors Count

Choose colors that reflect your brand and your products. But be careful when selecting the colors for your website, so that your customers can find what they want with ease. A vibrant background color may distract the eye from looking for buttons and tiles in the foreground that are desired. Also, make sure your text is easy to read. All too often, gray text or thin text blends in against a white or light-colored background making it hard for some customers to read. Remember there are those who do business with you who use reading glasses. Make sure that the information you have on your website is readable for everyone who visits your site.

Layout

Look at your beautiful website on your computer. Looks good right? But what about a tablet or a cell phone? As you design a website or update your site be sure to check how it looks when someone brings it up on a phone or tablet. Everyone is carrying around the internet in their pockets. You have to look as good on a small screen as you do on a big one. After all, the majority of web traffic these days is taking place on small screens and not on laptops or desktop computers.

Call to Action (CTA)

Make sure you have sound CTA designs that have clear offers and instructions for your visitors. Be sure the buttons are easily found on the site and what is promised is delivered once the CTA button is clicked. Often CTA buttons are placed at the top of a website homepage so they are visible almost immediately when the page is loaded on a computer or mobile device.

Juice up your contact page

A contact page should be more than just leaving a name and phone number. You might consider requesting that visitors share personal information with you such as their cell phone number and email address. Also consider including your hours of operation, a chat option with a business employee, and a toll-free contact number. These are all options that can add credibility and trust to your website and business.

Providing your customers with a user-friendly web experience only adds to their positive perceptions about your products and services. When your visitors find what they are looking for and can communicate with ease with your business on your website, they are more likely to purchase from you and recommend your business to others.