Eight Keys to writing a great blog

What is a Blog

A blog is an article, column, or news piece about a particular subject. It’s generally anywhere from 600 to 2,000 words. A blog can include charts, infographics, videos, and/or photographs.

“A blog is a great way to share ideas, your own expertise, and stories with your audience,” said Charles Schwabe of the San Antonio-based content marketing firm Jeffs Journeys.

In today’s digital landscape, it seems everyone is writing blogs. That is why it is so important to engage with topics that are truly compelling and engaging for the reader.

Know your readers

Before typing one sentence, we think you need to understand who you are writing for.  Why would your followers, customers, or prospects want to read your blog? It starts with the audience. Are you talking to people who have a love of Mexican art, for example, or want marketing advice? Once you understand your audience, you will be able to provide people with a wealth of engaging content. For example, if we’re writing for people who want to learn how to write a blog to enhance their business, this hits the mark!

What to write about

Your business provides a product or service that you are passionate about. So, write about your passion. Also, consider the kinds of problems prospects and customers face and what kind of information they may be looking for to improve their lives.

A little market research goes a long way. What are others in your field writing about or posting on their social media? Once you understand what is being talked about, and written about, you can approach your blog with a different perspective. You’ll have an opportunity to give people a fresh point of view. Your point of view. It will be a perspective your audience can’t get anywhere else!

When you write about things you are passionate about, your blogs will be much more authentic and interesting for your audience and that will leave them wanting more.

What’s in a headline?

First impressions go a long way. The headline of your blog should be clear as to what your blog is about, for example, “How to Write a Blog.” There is no doubt about what this is about, right? Make it clickable and a “must-read”.

And never sacrifice clarity for cleverness. Be crystal clear from the start about what you will deliver in your blog.

Readers just love numbers and lists. One idea is to use them as part of your blog’s headline to grab instant attention. For example: “7 steps to fitness,” “5 best places to retire,” “6 best cars to buy” or even “7 keys to writing a great blog.”

Remember to try and use compelling power words in your headlines. Using powerful words in your headlines and your copy can make your writing more engaging and persuasive.

Tell a story

People love stories and to read about the experiences of others.

So, try to relate a story to your readers about a personal experience you’ve had related to the service or product you are offering.  You can even write a story about a customer’s experience with your business. Some call that a testimonial, but it’s a story. This approach will allow your reader to develop an emotional connection to your business.

Pictures and videos

You can opt to use photographs, graphics or videos in your blogs. Make sure they are high quality and relevant to what you are writing about. It’s best to use visuals that are unique to your business or products.

Keep it conversational

Pretend you are describing your business or product to a great friend over breakfast. Close your eyes and listen to how you are speaking. That’s exactly how to write your blog. Be careful and avoid terms and jargon people might not understand.

A conversational tone will make your writing more approachable and authentic. Your readers will appreciate it!

Proofread every word

Your blog’s first draft should never be the last. Always, have another person to proofread your work.

“Even the best writers in the world need their work reviewed. Proofreading is not an editorial comment on someone’s writing ability. It’s a great way to catch grammar errors, typos or perhaps make a sentence clearer for the reader,” said Jeff Goldblatt, former TV News journalist of 25 years and Managing Partner of San Antonio-based content marketing consulting firm, Jeff’s Journeys.

Can’t read the blog, if they can’t find the blog

So your blog masterpiece is done and published on your website. How will anyone find it? Simple. Be sure to post your blog on your social media pages. If a customer brings up an interesting point about your service or industry and it relates to your business months from now, you can always refer them back to your blog. A well written blog can always be interesting for new customers months from now.

The payoff

When your prospects and customers read your blog, they will hopefully see you as the expert in your field. They will covet the chance to read your stories and wisdom as you write your blogs over time. Remember, your blog can tell the world that your customer’s lives will be better when they are connected to YOU and your business.