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Unlocking Social Media Potential: Expert Advice from Leslie Komet

Leslie Komet, CEO of Komet Marketing Communications, shares insights on utilizing social media for business branding. She underscores the value of storytelling and emotional connection, discussing the advantages of social media in enhancing brand awareness and customer engagement.

Leslie provides practical advice for small businesses on social media, emphasizing the importance of defining goals, selecting suitable platforms, and maintaining two-way communication. She offers a list of do’s and don’ts, focusing on content value, addressing negative feedback, and avoiding controversial content.

The video also touches on the significance of public relations in brand building and the importance of a robust digital presence for competing with larger businesses and meeting customer expectations.

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