Social media can open doors to new customers, new contacts, and new opportunities for your small business. Showcasing your small business on social media also allows you to have robust conversations with the people engaging with your business in a unique and impactful way. We will show you how to begin using social media to help make your small business a success.

Who Are You Talking To?

Before you begin to post on your favorite social media platform, take the time to consider your social media goals. What would you post? Who do you want to communicate with on a regular basis? Is your goal to generate business-to-business leads, drive product sales, or increase awareness of your brand?

“Once you have a clear idea about what you want to achieve in the world of social media, you can start to develop a strategy for how to best reach your goals,” says Jeff Goldblatt, former KENS 5 News Anchor and San Antonio Content Marketing Consultant.

Decide which platforms are right for you

There are so many social media platforms and all have diverse audiences. Some social media will be better for talking to the people you wish to reach than others.  For example, Facebook, Tik Tok, or Instagram might be a good choice if you wish to reach larger audiences, while LinkedIn might be a better fit if you are looking for more business-to-business exposure or you want to connect with other professionals in your industry.  When you have an understanding about how these platforms function, you can then customize your posts to perform for the best platform for you.

Know your audience

Once you’ve chosen the social media platform(s) you wish to use, it is important to understand the audience. Start by exploring the platform with a different eye. Search for businesses that do what you do and see what they post and who is engaging with them. Also, make note of the posts that have no interaction or comments from the audience. That will tell you a lot as well.  When you understand what your audience may be looking for, creating posts will be much easier.

Post high-quality content regularly

A key to success on social media is to post relevant content on a regular basis. Do you need to post every day, twice a day? No. But you should aim to post at least once or twice a week. You’ll want your content to be informative, and relevant to people. Plus, don’t rule out having fun. It’s social media. In order words, be SOCIAL! Don’t be afraid to be conversational in your posts or recognize holidays. Your audience will appreciate it and respond. The idea is to have your followers look forward to your posts and engage with them, AND YOU.

Communicate with your audience

Social media is all about dialogue. It is about having a conversation.  Don’t just post content and disappear. Take the time to engage with your audience. It’s a good thing to respond to comments and questions. That dialogue will help you build important relationships with people who are interested in following you and your business. Also, the better a relationship you have with your audience, the more likely they are to recommend you to people they know or in their own social media circles. Also, when you exchange ideas with your followers, you may discover new and innovative ways to improve your business!

Applying analytics to success

Don’t ignore the analytic tools that social media platforms offer. They can help you measure the effectiveness of your social media efforts. Some of these tools MAY require a fee in order to get the data you want, but there are plenty of free tools out there. It is useful to know how many people are seeing your posts, and who is forwarding or sharing your content. Understanding this data will help you make better posts that your audience will appreciate.

Be consistent

“Make sure your posts adhere to your brand and your look. It’s important that you stick with your chosen colors, and style so you are recognizable whatever social media platform you are on. That way, your audience will recognize you at a glance, as they’re scrolling. If they recognize you quickly, they are more likely to stop and consume your content,” says Goldblatt.

Handy Hashtags

A hashtag is a word or words with no spaces preceded by a “#.” They are a way to find other social media content that could be related to yours. It’s just one more opportunity to help a new follower or customer find you and your business. These can be placed, usually at the end of a social media post. Here are some examples of a hashtag. #smallbusiness #sanantonio  #socialmedia

Need Content Ideas?

You may want to consider a post about contests, specials, and exciting special events on social media. Think about the best ideas to create excitement and engagement.

“It is important to promote your social media channels on your website AND promote your website on your social media. The idea is to always make it easy for customers and followers to engage with you no matter what digital platform they find you on,” says Charles Schwabe of Jeffsjourneys. “

How can work

A local coffee shop might use social media to promote its daily specials, announce a new customer loyalty program, and share photos or videos of exciting new drinks. It might post its menu every now and again so it’s not just available on a website, but also on social media for customer’s convenience.

A fashion or gift store might use social media to run contests and giveaways, promote new arrivals, and connect with customers who are interested in the products they sell. It’s also a great way to remind customers of store hours, and special sale events.

A dental practice might use social media to share before-and-after photos of their happy patients after receiving treatment or offer tips to improve oral health.

Think about some of the exciting and engaging things you can share on social media to gain traction with an audience and get them excited to do business with you!

Patience is KING

It takes time to build a robust social media presence. Don’t expect to see results right away. Just keep posting high-quality content, and posts that will engage your followers. If you keep supporting the interests of your audience you should start to see positive results over time.