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Effective Call-to-Action Strategies: Turning Website Visitors into Customers

Your website is often the gateway to introducing your products or services to potential customers. It is the perfect opportunity to make a great first impression and invite those who are on your website to take the next step by signing up for an email list, beginning a free trial, taking advantage of a one-time […]

Beyond Text: Incorporating Photography and Video into Your Content Strategy

content strategy

Delivering power packed visuals for your content strategy  We are bombarded by messages these days asking us to read, review, buy, and engage with all sorts of things ranging from news about our community, friends, and family, to what to buy at H-E-B. Stop and look around you right now. How many messages can you […]

The Art of Writing Compelling Blog Posts: Tips for Engaging Your Audience

Eight Keys to writing a great blog What is a Blog A blog is an article, column, or news piece about a particular subject. It’s generally anywhere from 600 to 2,000 words. A blog can include charts, infographics, videos, and/or photographs. “A blog is a great way to share ideas, your own expertise, and stories […]

How to Make SEO Work For Your Business

Looking at SEO “What is SEO or Search engine optimization? It’s simply those elements on your website that help you get found by the search engines.” Says Howie Nestel, President of Sharkmatic Advertising. Use of Search Engine Optimization (SEO) works when someone does any kind of internet search whether they use Google, Bing, Yahoo, Opera, […]

How to Make Social Media Work For You: A Beginner’s Guide

Social media can open doors to new customers, new contacts, and new opportunities for your small business. Showcasing your small business on social media also allows you to have robust conversations with the people engaging with your business in a unique and impactful way. We will show you how to begin using social media to […]

How to Build a Winning Website: A Beginner’s Guide

When it comes to small business being available to your customers in a digital world is not an option anymore, but an essential part of your business success. That means having a website! “A website matters because your potential customers are online searching for your services or products 24 / 7. If you’re not online […]