Effective Call-to-Action Strategies: Turning Website Visitors into Customers
Your website is often the gateway to introducing your products or services to potential customers. It is the perfect opportunity to make a great first impression and invite those who are on your website to take the next step by signing up for an email list, beginning a free trial, taking advantage of a one-time […]
Beyond Text: Incorporating Photography and Video into Your Content Strategy
Delivering power packed visuals for your content strategy We are bombarded by messages these days asking us to read, review, buy, and engage with all sorts of things ranging from news about our community, friends, and family, to what to buy at H-E-B. Stop and look around you right now. How many messages can you […]
Choosing the Right Social Media Platforms for Your Business: A Guide for Beginners
Untangling Social Media Most likely you are using one or even two social media sites every day. As you browse, notice there are businesses of all types on the platform trying to catch your eye. Some get your attention and some don’t. What’s missing? YOU and your business! Social media can help you connect with […]
The Importance of a User-Friendly Website: How to Enhance Customer Experience
Eight Steps To a User-Friendly Website A business website is much more than just a place to go and collect information or buy stuff. It is where a customer can check out the brand and the soul of a business. “Your website is a window into your business. It’s more than a place to shop […]
Engagement vs. Follower Count: Why Quality Matters More than Quantity on Social Media
Tell a great story In the dawn of social media, the number of followers you had was paramount. The more followers, the more perceived success. But really, do all the people who follow you or your business make you more successful? Perhaps not. In today’s complex and overwhelming digital landscape, engagement is king. You want […]
The Art of Writing Compelling Blog Posts: Tips for Engaging Your Audience
Eight Keys to writing a great blog What is a Blog A blog is an article, column, or news piece about a particular subject. It’s generally anywhere from 600 to 2,000 words. A blog can include charts, infographics, videos, and/or photographs. “A blog is a great way to share ideas, your own expertise, and stories […]
How to Make SEO Work For Your Business
Looking at SEO “What is SEO or Search engine optimization? It’s simply those elements on your website that help you get found by the search engines.” Says Howie Nestel, President of Sharkmatic Advertising. Use of Search Engine Optimization (SEO) works when someone does any kind of internet search whether they use Google, Bing, Yahoo, Opera, […]
How to Make Social Media Work For You: A Beginner’s Guide
Social media can open doors to new customers, new contacts, and new opportunities for your small business. Showcasing your small business on social media also allows you to have robust conversations with the people engaging with your business in a unique and impactful way. We will show you how to begin using social media to […]
How to Build a Winning Website: A Beginner’s Guide
When it comes to small business being available to your customers in a digital world is not an option anymore, but an essential part of your business success. That means having a website! “A website matters because your potential customers are online searching for your services or products 24 / 7. If you’re not online […]